Value-based pricing and cognitive biases - An overview for business markets
Value-based pricing is defined as the extent to which managers' pricing decisions take account of how customers perceive a product's benefits in relation to its price. This is different from cost-based and competition based pricing.
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Ovo je tabela gdje držimo hihl-level dokumentaciju (work in progress)
Value-based pricing is defined as the extent to which managers' pricing decisions take account of how customers perceive a product's benefits in relation to its price. This is different from cost-based and competition based pricing.
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